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Daniel Pflumm «Logo on Black» | anti-logo-video
Daniel Pflumm, «Logo on Black» (anti-logo video), 1997
anti-logo-video | Filmstill | © Daniel Pflumm

 Daniel Pflumm

* 1968 in Geneva (CH); 1989 studied at the Fine Arts Columbia University, New York City (USA); 1990-96 studied at the Hochschule der Künste Berlin (D); 1997 BDI-prizewinner; numerous national and international solo- and groupexhibitions; lives and works in Berlin (D).
Pflumm became known through his light-boxes which dissected the logos of brand names, and through his videoloops which reduced the dramaturgy of TV commercials to their essentials. He founded a company which was listed under various names but did not produce anything but self-represenations by logos and symbols. Pflumm strips media art of its last residues of fragmentary statements and transforms it into something that can be placed within the art as well as the club context.