Note: If you see this text you use a browser which does not support usual Web-standards. Therefore the design of Media Art Net will not display correctly. Contents are nevertheless provided. For greatest possible comfort and full functionality you should use one of the recommended browsers. |
Herbert Wentscher
«All For the Best – video songs»
30 home-made, witty responses to the video clip boom that accompanied MTV's forging a TV audience for itself, starting in 1982, also almost incidentally provide a survey of life in West Germany in the 80's. The notorious dilettantism, playing at being naïve and banal, can only be seen as a counterpole to the superficial aesthetics of commercial video clips. DIY – Do It Yourself – that was also Herbert Wentscher‘s maxim in terms of production, in front of and behind the camera, for both text and music. These «video songs,» notoriously optimistic short narratives, chimed with the Zeitgeist of the German pop and video scene, which on the one hand took musical delight in the 'Neue Deutsche Welle' with its infantile German pop texts, yet also turned its back on the conceptual, ‹difficult› video art of the 1970s in order to present a «New Narration.»
RF
Rudolf Frieling