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Johannes Duiker’s «Handelsblad Cineac» was built in Amsterdam in 1934. This is a cinema building located on a street corner that offers the observer on the street a glimpse of the cinema’s functioning mechanism: Duiker makes the projection booth visible from the outside around the cinema entrance. The «Handelsblad Cineac» clearly corresponds to Baudry’s ideal apparatus, undertaking its own demystification by displaying its technological means.