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After having separated temporarily from the artistic group that presents itself as a company in 1999, Hans Bernhard (a.k.a. etoy.HANS, etoy.BRAINHARD, hans_extrem, e01) and Maria Haas (a.k.a. Liz oder Lizvlx) founded the company, that is registered in Germany, Austria, Switzerland, and Bulgaria.
ubermorgen works in the field of software development, licensing, applied design and as consultants for multinational corporations as well as with artistic actions, performances and mass media communication. Ubermorgen has termed its activities «Media Hacking» and promotes its contents via «Guerilla-Marketing-Tactics» resp. via the so-called «Shock-Marketing.»