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«Transit – a Mediative Sculpture»
To launch 'Transit, the Association to Promote and Realize Projects in Electronic Space, in particular in the Space of the Mass Media Radio and Television', founded in Innsbruck in 1992, Helmut Mark developed a corporate identity and an advertising strategy employing a sequence of various media. First, this postcard whowing the high-rise of the Deutsche Bank and its logo with the 'Transit-Logo' on the reverse side, together with a telephone number for information on the association.