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«Every Building on the Sunset Strip»
Ed Ruscha took the photographs contained in this leporello with a motorized Nikon camera mounted to the back of a pick-up truck. This allowed him to photograph every house on the Sunset Strip while driving – first down one side of the street and then the other. The pictures were then pasted in order, and the individual buildings were labeled with their respective house numbers.
Black offset printing on white paper; folded and glued. 17,8 x 14,3 x 1 cm (closed); 760,7 cm (open). First edition: 1000 copies; second edition, 1971: 5000 copies.
The Sunset Strip appears in light-gray lettering on the cover and spine; Every/Building/ On the/Sunset/Strip inside (in an unlabeled silver slipcase). [From: Ed Ruscha, exhibition catalog, eds. Neal Benezra and Kerry Brougher, Zürich a/o. 2002]