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Valie Export «Facing a Family»
Valie Export, «Facing a Family», 1971
Photograph: ORF/Valie Export | ©

 Valie Export
«Facing a Family»

Valie Export's intervention in the electronic realm of television was pioneering work in 1971. In 'Facing a Family' she holds up a mirror – in the truest sense of the word – to TV consumers and the middle-class family. Broadcast as part of the 'Kontakte' magazine on Austria's ORF television, her TV action aims to analyze not the programme but the reaction it produces: one family watches another family watching television. A feedback effect is produced. The leisurely, real course of time directs our attention to the speechless conditions produced by TV, i.e. to the TV medium's coding of reality and perception.